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Epic Flash set new boundaries by being the first driver developed with the aid of Artificial Intelligence and Machine Learning, which led to it being the #1 selling driver model in the U.S. in 2019. To push performance even further, we adopted a maverick’s rebellious and disruptive attitude. That’s how our world class R&D team created the new MAVRIK line, with the finest combination of distance, forgiveness, consistency and feel we’ve ever built in a driver.
With MAVRIK we invested in a new and more powerful supercomputer, which significantly advanced our understanding of A.I. and Machine Learning. We discovered how to apply A.I. to make smarter and wider-ranging performance improvements in the face and throughout the clubhead. The incredible innovations in this driver are led by a new Flash Face SS20 architecture, with a thinner face and more expansive area that delivers ultra-fast ball speeds. The supercomputer operated for weeks, through thousands of virtual prototypes, until it arrived with a completely new face architecture, created to specifically work with the head of each MAVRIK driver.
In addition to all the remarkable new technologies in MAVRIK Drivers, we’ve utilised several proven technologies that are crucial to the overall performance – Jailbreak and a T2C Triaxial Carbon Crown. Jailbreak features two internal bars behind the face that connect the sole and crown to promote faster ball speed. And our T2C triaxial carbon crown is significantly lighter than a titanium crown, allowing our engineers to redistribute additional weight to raise MOI and forgiveness.